Chad has lived a very interesting life. From playing professional golf to being a touring musician, it has been one wild ride with this guy. A ride that he has chronicled in his autobiography, I Love Long John Silvers, which is available at amazon.com. Chad is constantly cooking up “bits” to enhance the Brahmas in-game experience. Whether its convincing a lawyer to jump pallets of beer on a motorcycle, organizing an in intermission wedding, rugby on ice, or a mascot street fight, Chad is always looking to make the intermissions a “must remain seated” type experience in this world, where we live today, Sports.